Tag Archive for: working with the evaluator

How to Run Great Workshops

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How to Run Great Focus Groups (The Evaluator’s Way)

At The Evaluator, we’re often asked: “What makes a great focus group?” Whether someone is searching for a focus group facilitator UK or a qualitative evaluator UK, the answer comes back to the same things: warmth, structure and purpose.

We’ve run dozens of community focus groups as part of social impact and evaluation work—small towns to big cities. And while each session is different, the underlying principles remain consistent.

1. Warm the room before opening the agenda

When people look for focus group moderation services, they expect polished execution. But many participants first remember how they were greeted. We begin with a low-stakes icebreaker or chat — no data talk yet. Creating human connection early helps people drop guard and share more honestly.

2. Pose questions that invite stories, not yes/no

A focus group facilitator UK worth their salt doesn’t lead a session like an interrogation. Instead we ask prompts like, “What changed for you when you joined?” or “Tell me about a moment you felt seen.” That shifts the tone from test to conversation.

3. Mix formats to keep energy alive

In many focus group evaluation services, you see one static round of questions. We prefer to shift — pair work, small groups, full-circle reflection. This ensures more voices come through, including quieter ones.

4. End by acknowledging & learning

When clients hire an evaluator who runs focus groups, they want usable insight. We wrap with three words or reflections from participants. It’s both closure and data. That final instinct often yields the richest themes.

5. Be transparent about use & respect

Clients often ask us how to run focus groups ethically. We always clarify confidentiality, how comments will be used, and how participants can access outcomes. It’s essential when working in evaluation projects where trust is everything.

Focus groups done well are both simple and deliberate. They feel effortless — but that’s because every twist, pause and question has been designed to allow insight to emerge naturally.

If you’re exploring focus group research methods UK or need help with focus group evaluation services, we’d love to talk you through your project.

📧 info@theevaluator.co.uk | 📞 01756 532 538

Pendle Business Award Finalist

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The Evaluator is delighted to be a finalist in the 2024 Pendle Business Awards for the category Social Responsibility.

 

Graphic is black with white text saying we are proud to be a 2024 finalist

We take our social responsibility very seriously, championing inclusion and diversity for example. We always work hard to make sure that all the projects and activities we evaluate include as many people as possible.

We also work on a lot of environmental projects and are a sustainable team. We minimise commuting by working from home, expect for once a week office days. Our director’s commute is walking to walk! We avoid single use plastic, and hardly use any consumables as a business.

We are a philanthropic team, our director, Kirsty, volunteers for her local secondary school as the school’s strategic careers lead, and our people specialist, Bronwen is also a trained hedgehog rescuer!

We are an ethical organisation, where we make decisions as a team. We even have an ethical query resolution process which is worked through step by step.

And, last but absolutely not least, we are passionate about wellbeing. We delivered the groundbreaking wellbeing project, ‘72 Seasons’ in 2020. This involved getting more than 300 people to rewrite the seasons with us to create an agreed set of nature seasons, to help people connect more with nature as it sits on their doorstep. Since then we continue to share the seasons online and the community of seasonal seekers has now grown to almost 2,000 people. You can see more about the 72 Seasons project here. 

This is all in addition to our operational activity which looks at social responsibility day in and day out! We are delighted to be finalists along with two other amazing organisations; Domiciliary Home Care Services and VS Group. 

The Evaluator Values 

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At The Evaluator, we have always had a clear idea of what we do and why we do it. In 2024, we have clearly defined that with a statement of values.

The values represent who we are at heart, and what we do for our clients, as well as underpinning all of our work.

What are business values?

Business values are described as the core principles and standards that guide a company’s actions, decisions, and behaviours. They represent what a company stands for and are essential in shaping its culture, brand identity, and strategic direction. These values influence how a company interacts with its employees, clients, funders, and the community in general.

By clearly defining and consistently using values, organisations can create a strong, positive culture and a sustainable competitive advantage.

The Evaluator Business Values

 

Image of the evaluator ruler branding and the words creatively simple honest and useful

Our values are shown on the image above and are; Honest, Useful and Creatively Simple.

Core Value for The Evaluator: Honest

Honesty matters to us. When decisions are to be made about data – people need to feel that the results are honest. We need to be honest about how we have collected data – what questions did we ask, and where did we ask them. We are by nature, honest people, who say the truth, and that is the secret to our success. Honesty builds trust, and our clients know we will tell the truth. That means funders can trust our impartial evaluation too, and that has many benefits for our clients when it comes to applying for funding in the future.

Core Value for The Evaluator: Useful

What we are really passionate about is getting our clients to use data to make decisions! We want people to be inspired and enthusiastic about data, and what it can do for organisations. That means, we spend a lot of time focussing on what data people need and how they can use it. We train clients and the organisations we work with on how to collect the correct data, and how to understand the data. We often collect data for people too. What is essential to this value (usefulness), is that we collect the right amount of data which we can use. We do not collect large amounts of data that is stored and never looked at. We collect the right amount of data, which is often less than people expect, and use what we have collected. The secret to powerful data is about how it is analysed and used, not how much of it there is!

Core Value for The Evaluator: Creatively Simple

Data can be complex. We spend a lot of time and energy making it creatively simple for people to work with us. Examples of creatively simple ways to collect data are things like – sticker boards, marbles, hula hoops and giant dice. These have all featured in our work! There can also be creatively simple ways to demonstrate complex results and personal experiences to clients. This is a value that we are always working on in order to improve.

Why did we choose these values?

Founder and Director, Kirsty Rose Parker, explains “We have been working hard behind the scenes on articulating what it is that makes us stand out. Sharing our core values is the first step of this. We have looked carefully at all the steps that make up an evaluation with us. From listening to people at the beginning, to being creative with our methods at evaluation design time. We regularly challenge ourselves on how to be simpler, how to be more creative and also on how our work can be honest and useful. These values are now an everyday part of The Evaluator – helping us to grow as a team, whilst retaining our quality service and products.”

Why do values matter in evaluation?

These are our values, but we also often include client’s values in the evaluations we plan. We have helped clients decide what values work for new projects in the past, and then used those values to form the materials we create for clients. Having a short and memorable set of values is a great way to give new teams a frame of reference for their work. We look forward to a value-driven future creating great partnerships and measuring even more values.

 

If you are interested in measuring your values or helping to define them, then please get in touch on info@theevaluator.co.uk or call 01756 532 538 to book an informal discussion.

If you like what you have read here, but are not yet ready for a discussion, you can keep in touch with us by joining our mailing list or connecting with Kirsty on Linked In.

The link for our mailing list can be found here.

The link for connecting with Kirsty on Linked In can be found here.

What are the Indices of Multiple Deprivation?

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What are the Indices of Multiple Deprivation?

If you have ever read one of our reports, you’ll likely see reference to something called the Indices of Multiple Deprivation, or ‘IMD’.

We use the IMD as a powerful tool to analyse and understand the barriers and socio-economic status of audiences, participants, and volunteers. We use postcodes to measure the IMD status, and this means that people find it easy to answer. This does mean that we are looking at the household status too.
The results give our clients an idea of which people they are attracting to their projects and what barriers they may be facing in life.

Statistically, people who live within areas of greater deprivation have more barriers in their lives and are less likely to engage with the arts and nature and are more likely to have greater issues with their wellbeing. That’s one of the reasons funders do like to understand if projects and organisations are reaching people from the most deprived areas.
How are the indices of multiple deprivation worked out?
The IMD is worked out using a range of factors which are assessed across the UK and given a score. The factors are listed below:

  • Income deprivation: how many people in the area are experiencing low-income levels.
  • Employment deprivation: what is the rate of unemployment in the area?
  • Education deprivation: what are the average qualifications within the area, and how easy is it to access quality education?
  • Health deprivation and disability: what is the average life expectancy and disability prevalence in the area?
  • Crime: how much crime occurs within the area
  • Housing deprivation: how affordable is housing within the area, and are there other barriers to people accessing housing
  • Living environment: what is the air quality like in the area, and are there green spaces?

These scores are compiled to give a ranking, which are then categorised into ten deciles. The entirety of England falls equally into one of ten deciles, with decile 1 indicating the most deprivation, and area 10 having the least deprivation.
If you were targeting deprived areas, you might want to reach 50% of people living in IMD1 and 2 for example. Or if you wanted a perfect section of the UK represented in your project, you might want to see 10% of your audience from each decile.

We think the IMD is a useful tool and aim to use it in every evaluation where relevant.

Recent Client Feedback

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At The Evaluator, we are committed to learning and improving our work over time. To make sure we achieve this we do evaluate ourselves and ask our clients to give us feedback. Here are some recent results.

 

And let’s end on a detailed client testimonial, from when The Evaluator worked in partnership with Simon Lees from Countryside Training Partnership to create an evaluation framework.

“Kirsty from The Evaluator and Simon from Countryside Training Partnership have challenged and encouraged the Climate FORTH project team and Board to think about monitoring and evaluation in a holistic way, right from this project development stage. The Monitoring and Evaluation Framework created will support our application to NLHF for delivery phase funding and show how we wish to go beyond monitoring outputs to considering the wider impact of National Lottery and other investment through our project. Communication was excellent throughout this contract and an extension was kindly accommodated when our timelines were delayed. The final report is clear, concise and well considered – spot on – we hope that we get an opportunity to enact it! The Evaluator & Countryside Training Partnership have proposed workable and proportional monitoring and evaluation methods to follow in a project delivery phase, identified suitable baseline data and provided friendly advice as we move through our project development phase. I would be pleased to recommend both parties to other organisations and partnerships looking for a personalised professional approach to this type of work.” Kate Fuller, Climate FORTH Project Manager, Inner Forth Futures.

Client Case Study: Surrey County Council working with The Evaluator

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This is a video interview, with Kirsty Rose Parker, founder and director of The Evaluator in conversation with Surrey County Council discussing an evaluation. Our thanks go to Daniel Murray, and Patricia Huertas from Surrey County Council for agreeing to be filmed for this case study.