Tag Archive for: Independent Evaluation UK

Recent Client Feedback: Social Return On Investment

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Recent Client Feedback: Social Return On Investment

Client testimonial: The Evaluator’s Impact on Our Social Return on Investment Study

“Working with The Evaluator on our Social Return on Investment for the Love to Move programme was a truly enjoyable experience. They brought the perfect balance of professionalism and warmth, making the entire process seamless and engaging. Their empathy and understanding of our demographic—older people—stood out, as they took the time to create a kind, fun, and motivational approach to data collection. This ensured that the insights gathered were not only robust but also reflective of the real experiences of those we support.

What makes The Evaluator truly unique is their attention to detail and commitment to delivering exactly what is needed. They take the time to fully understand the brief, ensuring that the evaluation process is both meaningful and impactful. Their work on our Social Return on Investment study has been invaluable in demonstrating the impact of our Love to Move programme to major partners, potential funders, and health and social care organisations. Their findings have given us strong, evidence-based insights that continue to shape our conversations and drive our programme forward.”

Louise Roberts, Head of Programmes, British Gymnastics Foundation

You can see more about British Gymnastics Foundation here 

 

Process evaluation

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Process Evaluation

At The Evaluator, we specialise in process evaluations that provide organisations with a clear understanding of how their work is being delivered and where it can be optimised. Our approach focuses on uncovering what’s working well, identifying challenges, and refining processes to maximise effectiveness. By examining implementation, decision-making, and operational dynamics, we help organisations strengthen their approach in real-time rather than waiting until a project’s end. Our evaluations are designed to be practical and insightful, offering clear recommendations that enhance efficiency, improve delivery, and ensure resources are being used to their full potential.

What makes our process evaluations stand out is our commitment to making them both reflective and action-driven. We don’t just map out workflows—we identify opportunities for streamlining, innovation, and growth. We work closely with organisations to ensure that their processes are not only effective but also sustainable and scalable. By embedding evaluation within delivery, we enable teams to adapt quickly, build resilience, and drive continuous improvement. Our evaluations turn operational insights into strategic advantages, helping organisations refine their work, strengthen their impact, and deliver with even greater confidence.

We know that setting up new teams can be tricky at first, and have developed tools which not only evaluate projects, but also help you during the project itself. We offer the following, in larger projects, to keep you on track:

Monitoring support and tools

Monitoring your activity is essential because it ensures that your efforts are making an impact and that you’re using your resources effectively. Without a clear way to track progress, it’s easy to lose sight of what’s working well and where adjustments are needed. That’s why we provide monitoring spreadsheets that offer a quick, at-a-glance overview of key metrics, making it simple to see trends, spot challenges, and identify opportunities for growth. These tools help you stay focused, prioritise your time and energy, and make informed decisions based on real data. Whether it’s tracking outputs, engagement, or project milestones, our monitoring systems empower you to stay on course, adapt when needed, and ultimately achieve greater success.

Innovative process measurement

The Reflex Survey system designed by The Evaluator is a brilliantly simple yet highly effective way to track team progress in real-time. By implementing regular self-assessment measures, the programme team can quickly reflect on their work, providing a gut-reaction assessment rather than an over-analysed response. This allows for a more accurate and honest snapshot of how the project is evolving. The inclusion of the Forming, Storming, Norming, and Performing (FSNP) framework ensures that team dynamics and project challenges are recognised, allowing leadership to identify patterns, pinpoint challenges, and celebrate progress. By aligning these team insights with feedback from the board and steering group, the Reflex Survey ensures a balanced, multi-level perspective on the programme’s development.

One of the most powerful aspects of this system is its flexibility and responsiveness. Unlike traditional assessments that assume linear progress, the Reflex Survey acknowledges that teams may move back and forth between phases, adapting to new challenges as they arise. The data from the team’s assessments demonstrates this in action – here is an example “an initial dip in scores reflects the complexity of external challenges, while the sharp rise to ‘norming’ in January highlights the team’s resilience and adaptability.” This real-time insight allows for targeted support, proactive problem-solving, and a deeper understanding of team dynamics, making it an invaluable tool for monitoring project health and guiding strategic decisions.

 

 

Whether you’re just starting out or looking to strengthen an existing project, our process evaluation tools are designed to support you every step of the way. We bring clarity, insight, and momentum—helping your team stay aligned, adapt quickly, and deliver impact with confidence. If you’re ready to gain a deeper understanding of how your work is unfolding and how it can be even more effective, we’d love to talk. Get in touch with us today – info@theevaluator.co.uk or call 01756 532 538, to explore how we can tailor our approach to fit your needs and elevate your project from the inside out.

 

New Client: Heritage Crafts

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The Evaluator is delighted to be working with a new client, Heritage Crafts.

Heritage Crafts is the national charity for traditional heritage crafts in the UK. Working in partnership with the government and key agencies, they provide a focus for craftspeople, groups, societies and guilds – as well as individuals who care about the loss of traditional crafts skills. They work towards a healthy and sustainable framework for the future.

Heritage Craft’s charitable purpose is to advance public knowledge and appreciation of traditional and heritage crafts in particular, but not exclusively, through education, advice and training.

They describe themselves as:

“Heritage Crafts is the national charity for traditional heritage crafts. Working in partnership with Government and key agencies, we provide a focus for craftspeople, groups, societies and guilds, as well as individuals who care about the loss of traditional crafts skills, and work towards a healthy and sustainable framework for the future.

We are a UNESCO accredited NGO for Intangible Cultural Heritage and advocated for UK ratification of the 2003 UNESCO Convention of the Safeguarding of Intangible Cultural Heritage, which was announced by the UK Government in December 2023.”

Shaping a Resilient Future for Heritage Crafts is a project designed to build the resilience of the organisation. Heritage Crafts has grown rapidly over the last four years and is also at the end of a period of change – moving from trustee led to having paid staff.

This project will run for two years and is funded through the National Lottery Heritage Fund. It will focus on governance, fundraising and broadening the offer of support to a wider range of people, including under-represented communities.

The Evaluator is looking forward to working with and evaluating the Shaping a Resilient Future for Heritage Crafts project.

You can find out more about the organisation here https://www.heritagecrafts.org.uk/

New Client: Hurst Farm

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The Evaluator is delighted to be working with a new client, Hurst Farm.

Based in the Darbyshire Dales, this project is funded by The National Lottery Heritage Fund. The project has a focus on improving the natural assets of the Hurst Farm woodland and will connect together the known heritage features for the benefit of local communities within easy access of the estate. The proposed activities will help to improve opportunities for inclusion, promote well-being and begin to offer an improvement of the life chances for those people actively engaged through the Hurst Farm Heritage Trail.

We are also delighted to be working in partnership to evaluate this project with Simon Lees from Countryside Training Partnership. This is the third time we have pooled skills to work together and it’s always a good fit. We enjoy working with other consultants and also enjoy how the conversations and multi-disciplinary approaches mean we can be creative, as well as  offering a really wide range of experiences to project challenges.

This funded project is part of a bigger suite of projects, and you can read more about them here. Hurst Farm Projects.

You can see more about Hurst Farm on this link.

 

The Evaluator Values 

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At The Evaluator, we have always had a clear idea of what we do and why we do it. In 2024, we have clearly defined that with a statement of values.

The values represent who we are at heart, and what we do for our clients, as well as underpinning all of our work.

What are business values?

Business values are described as the core principles and standards that guide a company’s actions, decisions, and behaviours. They represent what a company stands for and are essential in shaping its culture, brand identity, and strategic direction. These values influence how a company interacts with its employees, clients, funders, and the community in general.

By clearly defining and consistently using values, organisations can create a strong, positive culture and a sustainable competitive advantage.

The Evaluator Business Values

 

Image of the evaluator ruler branding and the words creatively simple honest and useful

Our values are shown on the image above and are; Honest, Useful and Creatively Simple.

Core Value for The Evaluator: Honest

Honesty matters to us. When decisions are to be made about data – people need to feel that the results are honest. We need to be honest about how we have collected data – what questions did we ask, and where did we ask them. We are by nature, honest people, who say the truth, and that is the secret to our success. Honesty builds trust, and our clients know we will tell the truth. That means funders can trust our impartial evaluation too, and that has many benefits for our clients when it comes to applying for funding in the future.

Core Value for The Evaluator: Useful

What we are really passionate about is getting our clients to use data to make decisions! We want people to be inspired and enthusiastic about data, and what it can do for organisations. That means, we spend a lot of time focussing on what data people need and how they can use it. We train clients and the organisations we work with on how to collect the correct data, and how to understand the data. We often collect data for people too. What is essential to this value (usefulness), is that we collect the right amount of data which we can use. We do not collect large amounts of data that is stored and never looked at. We collect the right amount of data, which is often less than people expect, and use what we have collected. The secret to powerful data is about how it is analysed and used, not how much of it there is!

Core Value for The Evaluator: Creatively Simple

Data can be complex. We spend a lot of time and energy making it creatively simple for people to work with us. Examples of creatively simple ways to collect data are things like – sticker boards, marbles, hula hoops and giant dice. These have all featured in our work! There can also be creatively simple ways to demonstrate complex results and personal experiences to clients. This is a value that we are always working on in order to improve.

Why did we choose these values?

Founder and Director, Kirsty Rose Parker, explains “We have been working hard behind the scenes on articulating what it is that makes us stand out. Sharing our core values is the first step of this. We have looked carefully at all the steps that make up an evaluation with us. From listening to people at the beginning, to being creative with our methods at evaluation design time. We regularly challenge ourselves on how to be simpler, how to be more creative and also on how our work can be honest and useful. These values are now an everyday part of The Evaluator – helping us to grow as a team, whilst retaining our quality service and products.”

Why do values matter in evaluation?

These are our values, but we also often include client’s values in the evaluations we plan. We have helped clients decide what values work for new projects in the past, and then used those values to form the materials we create for clients. Having a short and memorable set of values is a great way to give new teams a frame of reference for their work. We look forward to a value-driven future creating great partnerships and measuring even more values.

 

If you are interested in measuring your values or helping to define them, then please get in touch on info@theevaluator.co.uk or call 01756 532 538 to book an informal discussion.

If you like what you have read here, but are not yet ready for a discussion, you can keep in touch with us by joining our mailing list or connecting with Kirsty on Linked In.

The link for our mailing list can be found here.

The link for connecting with Kirsty on Linked In can be found here.

New Client: Creative Vision

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New Client: Creative Vision

We are excited to announce we’re evaluating a project with Creative Vision that delves into the rich oral history and heritage of Indian restaurants and the vibrant Bangladeshi community in the UK. Working in Luton, the project aims to capture the experiences of chefs, owners and community members who contributed to Indian Cuisine and culture in the UK.

These experiences will be brought together to create a book, containing real stories and interviews of Indian heritage in the UK.

We’re working with the project to evaluate and measure the impact on audiences, volunteers and participants and share our expertise in working with a wide range of communities.

Capturing impact in people’s own words

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At The Evaluator we recognise the value of collecting qualitative information for our evaluations. We take pride in capturing the genuine impact our projects or organisations have on individuals through hearing about their experiences in their own words.

The questions we ask are often simple and open to encourage individuals to speak honestly and let their stories unfold naturally. We feel privileged to get to hear about the amazing feedback and stories from people, and we love to share these stories with our clients.

We would also like to share some genuine quotes with you, spoken by real people who have experienced the impact from some of our clients:

We have heard from volunteers

“I truly appreciate everything the team does throughout the year to keep things moving forward. Thank you for helping to make so many people feel empowered, and seeing all of the work being done leaves me feeling so much hope for the future. Thank you for shining a light on all that can be done to make live music more accessible and equitable!” – Volunteer

“That was the biggest opportunity I’ve been given and that changed my life” – Volunteer

“It is such a joy and has made a really positive impact on my life. It has even changed the direction of my career” – Volunteer

 

We have also heard from participants

 

“For my general health I consider [client] more important than the NHS” – Participant of a wellbeing service

“[Client] has just been a godsend for me. Absolute Godsend” – Participant of a wellbeing service

“I really enjoyed the course as I love art and it also gave me a push to get out of the home and socialise more thus contributing to my wellbeing. Thank you”  – Participant of an Arts project

Thank you for the opportunity. Since starting with [project] I’m growing in self confidence and feel like I’m getting my life in order again. I’m putting plans in place and I’m more optimistic for my future.” – Participant of an Arts project

 

If you’re interested in learning more about our evaluation processes or exploring how we can help your organisation measure its impact, don’t hesitate to reach out. We’d love to chat!

What are the Indices of Multiple Deprivation?

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What are the Indices of Multiple Deprivation?

If you have ever read one of our reports, you’ll likely see reference to something called the Indices of Multiple Deprivation, or ‘IMD’.

We use the IMD as a powerful tool to analyse and understand the barriers and socio-economic status of audiences, participants, and volunteers. We use postcodes to measure the IMD status, and this means that people find it easy to answer. This does mean that we are looking at the household status too.
The results give our clients an idea of which people they are attracting to their projects and what barriers they may be facing in life.

Statistically, people who live within areas of greater deprivation have more barriers in their lives and are less likely to engage with the arts and nature and are more likely to have greater issues with their wellbeing. That’s one of the reasons funders do like to understand if projects and organisations are reaching people from the most deprived areas.
How are the indices of multiple deprivation worked out?
The IMD is worked out using a range of factors which are assessed across the UK and given a score. The factors are listed below:

  • Income deprivation: how many people in the area are experiencing low-income levels.
  • Employment deprivation: what is the rate of unemployment in the area?
  • Education deprivation: what are the average qualifications within the area, and how easy is it to access quality education?
  • Health deprivation and disability: what is the average life expectancy and disability prevalence in the area?
  • Crime: how much crime occurs within the area
  • Housing deprivation: how affordable is housing within the area, and are there other barriers to people accessing housing
  • Living environment: what is the air quality like in the area, and are there green spaces?

These scores are compiled to give a ranking, which are then categorised into ten deciles. The entirety of England falls equally into one of ten deciles, with decile 1 indicating the most deprivation, and area 10 having the least deprivation.
If you were targeting deprived areas, you might want to reach 50% of people living in IMD1 and 2 for example. Or if you wanted a perfect section of the UK represented in your project, you might want to see 10% of your audience from each decile.

We think the IMD is a useful tool and aim to use it in every evaluation where relevant.

Cheers to a Festive Break: Wrapping Up a Year of Amazing Projects!

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As the year draws to a close, we reflect on how grateful we are to work with such outstanding clients, providing evaluation and data analysis services throughout the year. It has been our pleasure to have been involved in some of the world-changing positive projects our clients have been working on.

In the spirit of the festive season, the Evaluator team will be taking a break to refresh and recharge during Christmas. Therefore, we would like to inform you that our office will be closed for the holiday period starting from the 22nd of December and will resume operations on the 8th of January.

We appreciate your understanding, and we assure you that we will return in the new year fully revitalised and ready to continue delivering our exceptional service.

 

Below are some of the clients we’ve had the pleasure of working with this year:

 

Wishing you a Merry Christmas and a Happy New Year!

New client: Community Arts by ZK

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The Evaluator is delighted to be working on a new project, Healing Arts for All (HAFA) from Community Arts by ZK.

This project is place focused and based in Pendle, on our doorstep!

HAFA describes itself as a “3-year people powered art and heritage project”, funded jointly by the National Lottery Heritage Fund and the Paul Hamlyn Foundation.  The project will include participants working with professional artists as well as gaining an understanding of working within heritage.  Heritage will focus on understanding the history and impact of Pendle’s Brierfield Mill, an iconic grade II listed former cotton mill built in 1931.  This mill originally attracted the South Asian community to move to the area to work in the textile industry.

You can see more about  Community Arts by ZK on their website here. 

We are particularly looking forward to evaluating the personal impact that this project, blending creativity and heritage, has on the participants from the South Asian community.