New Client: Hurst Farm

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The Evaluator is delighted to be working with a new client, Hurst Farm.

Based in the Darbyshire Dales, this project is funded by The National Lottery Heritage Fund. The project has a focus on improving the natural assets of the Hurst Farm woodland and will connect together the known heritage features for the benefit of local communities within easy access of the estate. The proposed activities will help to improve opportunities for inclusion, promote well-being and begin to offer an improvement of the life chances for those people actively engaged through the Hurst Farm Heritage Trail.

We are also delighted to be working in partnership to evaluate this project with Simon Lees from Countryside Training Partnership. This is the third time we have pooled skills to work together and it’s always a good fit. We enjoy working with other consultants and also enjoy how the conversations and multi-disciplinary approaches mean we can be creative, as well as  offering a really wide range of experiences to project challenges.

This funded project is part of a bigger suite of projects, and you can read more about them here. Hurst Farm Projects.

You can see more about Hurst Farm on this link.

 

New client: We Invented the Weekend

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The Evaluator is delighted to be working with a new client, We Invented the Weekend. You can see more about them on this link. 

We Invented the Weekend is ‘The festival of free time’ and we are looking forward to working together at this high profile and exciting event. The festival is taking place on Saturday 15 & Sunday 16 June and is happening at Media City and Salford Quays. There is an amazing line up including live music, family fun, wellness workshops and sports activities – all for free!

Thousands of people will be making their way there, and we’ll be on hand during the festival with a team of volunteers to understand their experiences. This will include audience profiles, demographic segmentation, economic impact, quality of experience and more. We will be providing a full festival evaluation.

The Evaluator Values 

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At The Evaluator, we have always had a clear idea of what we do and why we do it. In 2024, we have clearly defined that with a statement of values.

The values represent who we are at heart, and what we do for our clients, as well as underpinning all of our work.

What are business values?

Business values are described as the core principles and standards that guide a company’s actions, decisions, and behaviours. They represent what a company stands for and are essential in shaping its culture, brand identity, and strategic direction. These values influence how a company interacts with its employees, clients, funders, and the community in general.

By clearly defining and consistently using values, organisations can create a strong, positive culture and a sustainable competitive advantage.

The Evaluator Business Values

 

Image of the evaluator ruler branding and the words creatively simple honest and useful

Our values are shown on the image above and are; Honest, Useful and Creatively Simple.

Core Value for The Evaluator: Honest

Honesty matters to us. When decisions are to be made about data – people need to feel that the results are honest. We need to be honest about how we have collected data – what questions did we ask, and where did we ask them. We are by nature, honest people, who say the truth, and that is the secret to our success. Honesty builds trust, and our clients know we will tell the truth. That means funders can trust our impartial evaluation too, and that has many benefits for our clients when it comes to applying for funding in the future.

Core Value for The Evaluator: Useful

What we are really passionate about is getting our clients to use data to make decisions! We want people to be inspired and enthusiastic about data, and what it can do for organisations. That means, we spend a lot of time focussing on what data people need and how they can use it. We train clients and the organisations we work with on how to collect the correct data, and how to understand the data. We often collect data for people too. What is essential to this value (usefulness), is that we collect the right amount of data which we can use. We do not collect large amounts of data that is stored and never looked at. We collect the right amount of data, which is often less than people expect, and use what we have collected. The secret to powerful data is about how it is analysed and used, not how much of it there is!

Core Value for The Evaluator: Creatively Simple

Data can be complex. We spend a lot of time and energy making it creatively simple for people to work with us. Examples of creatively simple ways to collect data are things like – sticker boards, marbles, hula hoops and giant dice. These have all featured in our work! There can also be creatively simple ways to demonstrate complex results and personal experiences to clients. This is a value that we are always working on in order to improve.

Why did we choose these values?

Founder and Director, Kirsty Rose Parker, explains “We have been working hard behind the scenes on articulating what it is that makes us stand out. Sharing our core values is the first step of this. We have looked carefully at all the steps that make up an evaluation with us. From listening to people at the beginning, to being creative with our methods at evaluation design time. We regularly challenge ourselves on how to be simpler, how to be more creative and also on how our work can be honest and useful. These values are now an everyday part of The Evaluator – helping us to grow as a team, whilst retaining our quality service and products.”

Why do values matter in evaluation?

These are our values, but we also often include client’s values in the evaluations we plan. We have helped clients decide what values work for new projects in the past, and then used those values to form the materials we create for clients. Having a short and memorable set of values is a great way to give new teams a frame of reference for their work. We look forward to a value-driven future creating great partnerships and measuring even more values.

 

If you are interested in measuring your values or helping to define them, then please get in touch on info@theevaluator.co.uk or call 01756 532 538 to book an informal discussion.

If you like what you have read here, but are not yet ready for a discussion, you can keep in touch with us by joining our mailing list or connecting with Kirsty on Linked In.

The link for our mailing list can be found here.

The link for connecting with Kirsty on Linked In can be found here.

What are the Indices of Multiple Deprivation?

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What are the Indices of Multiple Deprivation?

If you have ever read one of our reports, you’ll likely see reference to something called the Indices of Multiple Deprivation, or ‘IMD’.

We use the IMD as a powerful tool to analyse and understand the barriers and socio-economic status of audiences, participants, and volunteers. We use postcodes to measure the IMD status, and this means that people find it easy to answer. This does mean that we are looking at the household status too.
The results give our clients an idea of which people they are attracting to their projects and what barriers they may be facing in life.

Statistically, people who live within areas of greater deprivation have more barriers in their lives and are less likely to engage with the arts and nature and are more likely to have greater issues with their wellbeing. That’s one of the reasons funders do like to understand if projects and organisations are reaching people from the most deprived areas.
How are the indices of multiple deprivation worked out?
The IMD is worked out using a range of factors which are assessed across the UK and given a score. The factors are listed below:

  • Income deprivation: how many people in the area are experiencing low-income levels.
  • Employment deprivation: what is the rate of unemployment in the area?
  • Education deprivation: what are the average qualifications within the area, and how easy is it to access quality education?
  • Health deprivation and disability: what is the average life expectancy and disability prevalence in the area?
  • Crime: how much crime occurs within the area
  • Housing deprivation: how affordable is housing within the area, and are there other barriers to people accessing housing
  • Living environment: what is the air quality like in the area, and are there green spaces?

These scores are compiled to give a ranking, which are then categorised into ten deciles. The entirety of England falls equally into one of ten deciles, with decile 1 indicating the most deprivation, and area 10 having the least deprivation.
If you were targeting deprived areas, you might want to reach 50% of people living in IMD1 and 2 for example. Or if you wanted a perfect section of the UK represented in your project, you might want to see 10% of your audience from each decile.

We think the IMD is a useful tool and aim to use it in every evaluation where relevant.

Cheers to a Festive Break: Wrapping Up a Year of Amazing Projects!

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As the year draws to a close, we reflect on how grateful we are to work with such outstanding clients, providing evaluation and data analysis services throughout the year. It has been our pleasure to have been involved in some of the world-changing positive projects our clients have been working on.

In the spirit of the festive season, the Evaluator team will be taking a break to refresh and recharge during Christmas. Therefore, we would like to inform you that our office will be closed for the holiday period starting from the 22nd of December and will resume operations on the 8th of January.

We appreciate your understanding, and we assure you that we will return in the new year fully revitalised and ready to continue delivering our exceptional service.

 

Below are some of the clients we’ve had the pleasure of working with this year:

 

Wishing you a Merry Christmas and a Happy New Year!

New client: Community Arts by ZK

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The Evaluator is delighted to be working on a new project, Healing Arts for All (HAFA) from Community Arts by ZK.

This project is place focused and based in Pendle, on our doorstep!

HAFA describes itself as a “3-year people powered art and heritage project”, funded jointly by the National Lottery Heritage Fund and the Paul Hamlyn Foundation.  The project will include participants working with professional artists as well as gaining an understanding of working within heritage.  Heritage will focus on understanding the history and impact of Pendle’s Brierfield Mill, an iconic grade II listed former cotton mill built in 1931.  This mill originally attracted the South Asian community to move to the area to work in the textile industry.

You can see more about  Community Arts by ZK on their website here. 

We are particularly looking forward to evaluating the personal impact that this project, blending creativity and heritage, has on the participants from the South Asian community.

 

Learning about data; Working with quantitative data

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In a previous blog, we described quantitative data as data that can be counted or measured in numerical values. A spreadsheet is a good basis for organising data ready for analysis. Now let us imagine you have some data to hand, this is how you might want to try and use it.

Ways to analyse quantitative data.

Example 1: Looking at what the data tells you itself.

We generally start with calculating averages to consider the range of data (the highest score and the lowest score collected).  If we consider 2 sets of data (Data set A and Data set B):

From Data Set A, it is apparent that a similar experience was shared by the large majority of the audience because the average score is 40, but the range is from 36-44. That means the lowest answer was 36, which is quite close to 40 and the highest was 44 which is still quite close to 40.

However, in Data Set B, there was a much wider range of experience.  This should be questioned as to why experiences are so varied, illustrated by the wide range in the data.  Why did some individuals have such a higher score than others? Did some people have a different tutor, or venue, or have more time? There are many reasons why the range could be so high.

Example 2: Comparing data to other national data available.

Another possible way to compare data could be as in the worked example below where the Warwick Edinburgh Scale of Wellbeing was used to measure participant wellbeing.

Participants scores were collected over a period of time, firstly at the start of their engagement and then, at the end.  This graph represents a comparison in:

  • Each individual’s wellbeing from the start versus at the end. This is often a reflection of the impact of their engagement.
  • The individuals’ wellbeing who took part versus the national average
  • The individuals’ wellbeing score versus the NHS score of 40 which is believed to be indicative of poor wellbeing.
  • The individuals’ wellbeing versus one another.

Using quantitative data to help with forecasting & future decision making

Using percentages makes making comparisons easier to relate to and understand.

We use an example of a cinema and record audience attendance numbers of time.  Attendance could be affected by the popularity of the content of the film, seasonal trends or weather.  The trend line shows the overall audience is growing and then this line can be used to forecast on at the same trajectory.  This will help you to identify if you are likely to achieve your audience targets.

This information can also help you to make decisions about your capacity too and streamline your resources. For example, if you were thinking about moving a cinema location to a larger space, it would be worth looking at the trend line to think about venue size. If you were looking at two venues and one had a capacity of 100, and another 200, you might want to look at what your predicted audience size would be in six months’ time and negotiate the lease or hire accordingly. This is an example of making a data-driven-decision, something we are passionate about at The Evaluator.

Taking notice of negative space in data

It’s important to take note of the 70% who are agreeing but also to take note of the 30% who are disagreeing and find out why this is the case.  It is worth delving a bit deeper into on the minority and finding out what was the cause of their response.

At The Evaluator, we tend to represent 3 answers ‘yes’, ‘no’ and ‘prefer not to say’ in our reporting. If there’s a high number who indicate that they would ‘prefer not to say’ then it would be suggested they might insecure about completing the survey.  Often their indecision is explained in their qualitative answers and this is worth taking note of when creating future surveys.

Dealing with ‘satisficing’ survey responses.

This is the term we use when people respond with the answers that they think you are looking for and may not read all the questions.  An indication of satisficing is when respondents repeatedly choose 3 when presented with a 1-5 scale. We don’t come across these very often, as we spend a lot of time making sure our surveys are easy to complete, and varied, but if we do spot them, we will try and remove these answers from our data analysis.  It’s important to encourage honesty in answering survey questions.

A final tip

All data can be segmented but you do need to think about the time you have to spend on this as it is time consuming.  In segmentation ideally you are looking for what is more than 10% different to the average. In the example of the graph below, it is worth looking at segmenting to see the results demographics of the areas that are 10% above and 10% below the average line.

 

 

Learning about data; What is quantitative data?

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What is Quantitative Data?

Quantitative data is data that can be counted or measured in numerical values.  As with qualitative data, there’s a good chance that you already have some collected for your organisation.

You might have collected some of the following:

  • Sign-in sheets
  • Feedback forms
  • Surveys
  • Polls
  • Social media statistics
  • Reports

We often find clients already have quite a bit of data they didn’t know they had collected!

The differences between primary and secondary quantitative data.

There is a distinction between primary and secondary quantitative data.  Primary data is the data that your organisation has collected directly, such as footfall counts or feedback forms. Secondary data is data someone else has collected, for example a national age profile, or a partner shares their footfall data. It can helpful for you to draw comparisons between your collected data and national averages to see how your organisation compares.

Overcoming the challenges of working with quantitative data

There are some challenges to working with quantitative data.  Often the biggest challenge is that it’s not collected in a format that makes it easy to compare to other collected data, or to secondary sources. The best solution for this is to plan in advance and use standardised questions at every opportunity to collect data. The answer format is also important so choosing a standard answer format will make it easier to compare data.

Tracking codes can be useful in identifying if you know the same person will be answering a survey multiple times so you can monitor their progress.  A tracking code can be created within a survey using data such as: a combination of a person’s date of birth and their initials.

It’s always important to date the data particularly for paper copies of surveys which makes identifying the event possible and the data relatable to that event. If one of your feedback forms reveals a problem with the venue or experience, you need to know the date on which that particular event happened to make sure you can address the problem. Don’t forget, feedback forms may be input or analysed as a batch of forms after a few months of collection so it may prove difficult to find out which venue the problem occurred at if you don’t have a way to check.

Managing personal data from surveys

GDPR (General Data Protection Regulation) are regulations which relate to how we retain and use personal data.  Within these regulations it is important to:

It’s important to maintain confidentiality and anonymity with personal information.  Recording date of birth and full name poses a risk to personal identity, however, recording only a date of birth is not identifiable. There are also additional regulations regarding collection data from under 16-year-olds. It is possible to collect identifiable information, but if you do so you need to ensure that the data is obtained with consent, is properly secured and then destroyed once no longer needed.

Thinking about when to collect data

Recording information in the moment is valuable so it can help to set up processes to ensure you don’t miss out! One tactic that works is to have a standard question you ask at the end of every event.  This, and the size of audience questioned can be collected for contextual purposes to see if the responses were representative of the larger audience.

Top tip – you don’t need to collect data from everyone!

Deciding how much data to collect

It’s important to consider whether sample sizes are large enough to provide you with sufficient data to base a decision on.  10% to 20% of the audience is usually a reliable sample size to base a decision on. If you hold many smaller events, it would be advisable to collect evidence from each event and consider it accumulatively to make decisions.

 

 

 

 

 

 

 

 

New Client: Love Withington Baths

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The Evaluator is delighted to be working with a new client, Love Withington Baths.

The Evaluator is working with the community leisure centre to carry out a Social Return On Investment (SROI). You can read our blog post all about SROI here, but it’s basically a formal process of identifying what matters to people taking part, starting with the changes they identify. We are looking forward to chatting away to people using the centre, and figuring out what changes it has led to in people’s lives. It’s a really well used centre, so we should get to talk to lots of people!

You can see more about Withington Baths here. 

New client: The Bureau for the Arts, Blackburn

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The Evaluator is delighted to be starting a new evaluation; Chip In. Isn’t that a great name? Northern, does what it says, and everyone loves chips!

Helping people, building community, changing lives!

Chip In is a place- based project which aims to engage and mentor young people aged 16-30 in volunteer opportunities across Blackburn with Darwen’s arts, culture, sport, heritage and environment sectors over the next two years. The Project aims to break down barriers which young people face in volunteering, bring together opportunities and build skills, confidence and community.

The Bureau Centre for the Arts is among over 160 organisations across arts, culture, sport, civil society, youth, and heritage sectors to benefit from the £4.6 million Volunteering Futures Fund.

Chip In (formerly Volunteering Now) is our two year volunteer partnership programme for young people aged 16-30. We have teamed up with a range of local partners in the borough to provide opportunities for volunteering in a range of areas such as events, music, project development, admin, exhibition invigilation, workshop support, stewarding, curation, collection handling, supporting youth sessions, social media and blogging, food growing and much more!

You can see more about the project here or read more about Volunteering Futures here.