Evaluation Consultancy for Charities, Public Sector & Non-Profits
Evaluation. Measurement. Impact.
As a dedicated evaluation consultancy, we specialise in impact measurement for charities, public sector & non-profits. We help organisations measure their impact through bespoke evaluation frameworks, hands-on activities, and clear data analysis.
“We'll figure it out for you.”
— Kirsty Rose Parker, CEO
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Project Evaluation
Structured tools to evaluate projects with confidence.
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Evaluation Frameworks
Clear structures to define goals, metrics, and impact.
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Social Return on Investment
Quantify the true value of your impact in outcomes, not just outputs.
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Impact Evaluation
Measure real-world change and communicate results with clarity.
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72 Seasons Project
72 Seasons was adapted for the UK from the ancient natural calendar in Japan.
-
Project Evaluation
Structured tools to evaluate projects with confidence.
-
Evaluation Frameworks
Clear structures to define goals, metrics, and impact.
-
Social Return on Investment
Quantify the true value of your impact in outcomes, not just outputs.
-
Impact Evaluation
Measure real-world change and communicate results with clarity.
-
72 Seasons Project
72 Seasons was adapted for the UK from the ancient natural calendar in Japan.
About us
On a mission to turn evaluation into impact
At The Evaluator, we believe in the power of Evaluation, Measurement, and Impact to drive meaningful change. We don't just collect data, we uncover stories, spark reflection, and generate insight that moves people and projects forward.
Our mission
Our approach is creatively simple, cutting through the noise to deliver clear, thoughtful evaluations that feel accessible and empowering. We are relentlessly honest, unafraid to challenge assumptions or highlight uncomfortable truths when it helps projects grow.
Above all, we are useful — everything we do is designed to be practical, actionable, and aligned with your goals. Whether you're looking to demonstrate your value, improve your work, or influence policy, we'll figure it out with you — blending rigour with warmth, strategy with soul.
The numbers
- One million data points analysed yearly
- 1M+
- Average client rating
- 9/10
- Clients return for support
- 55%
- Client evaluations
- 135
We can help you understand your impact.
You’ve been working on a particular project, always striving to improve what you do, but how do you know how far-reaching and successful you are? Our project evaluation can effectively detail this, giving you clarity.
We can help you attract future funding.
Is your aim to effectively position the need, to ‘wow’ funders and win sponsors, and secure a grant application? We can help with consultation, evidence why your project or idea is important and provide a visual report to put you one step ahead of the competition.
We can help you make data-driven decisions.
We create measurement tools to capture changes over time, and we regularly analyse all the data. Our numerical information and evaluation techniques can uncover previously unknown issues, or confirm what is working well, which can help you to focus your time.
We can save you a load of work and time!
We can identify exactly what needs to be measured. Often we can simply use ‘stuff’ you are already doing; evaluation can be as quick and easy as you need it to be. From quizzes to online tools, we match our evaluation to your budget.
We measure the unmeasurable.
What makes the biggest difference? Are you reaching your target audience? Are your participants happier? We help you answer deep questions with clarity, so you can focus on what works best.
We can help you plan a better programme.
By capturing audience experience and using robust data, we build a tailored evaluation framework so you actually know your audience and what motivates them — no more guesswork.
Our Services
What we do
We help organisations evaluate their work, demonstrate impact, and grow with confidence.
Here's how:
- Project Evaluation
- We collect data that actually matters, turning it into insights that help you adapt, grow, and demonstrate success. Our evaluations are practical, reflective, and designed to guide future decisions, not just report the past.
- Evaluation Frameworks
- Our frameworks give structure and clarity to your work, with simple, tailored tools for measuring what matters. Designed for usability and learning, they help teams embed evaluation into everyday practice.
- Social Return on Investment
- We translate impact into evidence. Our SROI projects quantify your wider benefits—like wellbeing or opportunity—and turn them into meaningful stories and metrics you can share with funders, stakeholders, and communities.
- Impact Evaluation
- We go beyond outputs to uncover what's really changing. Whether it's attitudes, wellbeing, or systems, our evaluations explain how and why impact happens—and how to strengthen it further.
- Process Evaluation
- We analyse how your work is delivered, helping you improve in real-time. Our process evaluations highlight strengths, fix inefficiencies, and ensure your delivery is resilient, effective, and future-ready.
- 72 Seasons
- A creative project rooted in nature, 72 Seasons invites people to slow down and connect with the natural world through observation, creativity, and shared reflection. Inspired by ancient micro-seasons.
Testimonials
Trusted by forward-thinking organisations
Here's what our clients say about working with us, from arts organisations to local authorities and national funders.
“Working with The Evaluator on our Social Return on Investment for the Love to Move programme was a truly enjoyable experience. Their empathy and understanding of our demographic—older people—shone through, ensuring the insights gathered were robust and reflective of real experiences.”
British Gymnastics Foundation
Louise Roberts
“Working with the team at The Evaluator is a real pleasure; they guide us through monitoring, data collection and evaluation and present the information back to us in a useful, engaging format. We can now shape our programmes for maximum impact.”
British Textile Biennial
Lindsey West ACMA CGMA
“Working with The Evaluator was a joy. The evaluation was formative, giving us regular feedback and creating a space for honest learning, which helped build a reflective culture across our team.”
Urban Forest Accelerator, National Trust
David Coughlin
“I thought this reflection process was excellent.”
Community Forest Trust
Charles Vivian
“Kirsty has been an absolute asset to the Place Partnership Fund work with Salford City Council. Her clear, thoughtful and empathetic approach made a daunting process genuinely rewarding.”
Salford Culture & Place Partnership
Skai Townsend
Ready to start your next evaluation?
Whether you have a project in mind or just want to explore how we can help, we'd love to hear from you.